A Conjoint Analysis of Customer Preferences for VoIP Service in Pakistan

Amir Manzoor

Abstract


In Pakistan, the VoIP service is gaining popularity. By the end of 2014, the total number of broadband subscribers exceeded 3.35 million and the total number of mobile 3G subscribers were approximately 4 million. The service providers in Pakistan continue to invest in infrastructure and supporting regulatory policies fueling the development of infrastructure. It is expected that such an environment would be able to provide good quality Voice over IP (VoIP) service. In this context, this study analyzed Pakistani consumer preferences for VoIP service. The findings have significant implications for service providers looking to develop effective marketing strategies and design VoIP service that meets consumers’ demand.

Keywords


VoIP, Preferences, Consumer, Relative Importance, Number portability

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References


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